Project
Steps - King Abdullah Financial District
KAFD, driven by King Abdullah’s visionary objectives, is reshaping Riyadh’s economic landscape with its dynamic new financial district. Evolving into a premier destination for both business and lifestyle, it embodies the principles of Vision 2030.
role and engagement
01
The project
Portable Talents, in partnership with AD Council, was entrusted with creating the visual identity for STEPS, an innovative entertainment zone within King Abdullah Financial District (KAFD). The goal was to design a unique and cohesive identity that aligns with KAFD’s transformation into a leading business and lifestyle hub, reflecting the principles of Vision 2030.
02
The Approach
We focused on crafting a visual identity that embodies the dynamic and forward-thinking spirit of KAFD. By collaborating closely with AD Council, we ensured every design element reflected STEPS’ unique DNA, blending modernity with cultural relevance to create a compelling and immersive brand experience.
03
The Solution
The circular logo, with MTCX seamlessly incorporated, symbolizes security, unity, and endless potential. It’s a powerful visual representation of MTCX’s mission to lead in the crypto space with trust and cutting-edge innovation.
Visit Us
- Beirut - Lebanon
- +961 3 877 135
- info@portalemnts.com
OPENING HOURS
- Monday - Friday:
- 9:00AM - 5:00PM
- Saturday - Sunday:
- 10:30PM - 1:00 PM
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