Project

Lionel

Lionel – French Resto Cafe stands out as one of Riyadh’s most elegant dining establishments, offering a refined blend of French culinary artistry and sophisticated ambiance. Known for its exquisite menu, curated with the finest ingredients, and its chic interior design that reflects the charm of French cafés, Lionel provides an unparalleled dining experience. It caters to discerning guests seeking a harmonious fusion of gourmet flavors and an inviting atmosphere, establishing itself as a beacon of elegance in the city’s vibrant culinary scene.

role and engagement

01

The project

Lionel - French Resto Cafe, one of Riyadh’s most sophisticated dining venues, aimed to make an impactful debut, showcasing its elegance and refined French-inspired experience.

02

The Approach

The focus was on creating a visual identity and marketing strategy that reflected the cafe's luxurious ambiance and French heritage. Elegant and timeless designs were integrated across all branding and promotional materials to captivate the target audience and convey the cafe’s unique charm.

03

The Solution

A cohesive visual identity was developed, including logo design, branding elements, marketing strategy, and promotional materials tailored for the grand opening. Additionally, a sleek and user-friendly website was designed to extend Lionel’s presence online, ensuring a seamless and engaging introduction to Riyadh's market. The result was a sophisticated and memorable launch that resonated with the audience.

social media opening campaign

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