Project

Joy

Joy – Vitamin Water is a pioneering Swiss brand offering an innovative concept of vitamin capsule water. Designed to provide a fresh, pure, and nutrient-rich experience, Joy emphasizes natural goodness with no preservatives or artificial coloring. With its vibrant and health-focused identity, Joy – Vitamin Water brings a refreshing approach to hydration, combining wellness with great taste.

role and engagement

The project

Joy - Vitamin Water, a Swiss innovation in vitamin capsule water, initiated a trial launch in Bahrain to introduce its pure and fresh approach to hydration and wellness.

The Approach

To emphasize the product's freshness, multivitamin fruit infusion, and absence of preservatives or artificial coloring, a vibrant and fresh design was developed. The approach balanced cultural sensitivity and a safe aesthetic, aligning with the trial phase's goals to build trust and appeal.

The Solution

The branding featured a lively and clean logo, visually captivating packaging that highlighted the natural and vitamin-rich qualities, and marketing materials that conveyed the product’s premium, health-conscious identity. The culturally considerate and visually engaging design successfully introduced Joy - Vitamin Water to Bahrain’s market.

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