Project
Excellence
Excellence Tissue sought a social media campaign that was both engaging and uniquely humorous. The concept was built around a teaser-and-revealer strategy designed to boost audience interaction. The campaign emphasized Excellence Tissue’s role as a constant companion in every emotional moment—wiping tears, offering comfort during illness, and sharing in moments of joy.
role and engagement
01
The project
Portable Talents developed a teaser-and-revealer social media campaign showcasing Excellence Tissue as a reliable companion in every emotional moment.
02
The Approach
Through creative storytelling and playful visuals, the campaign emphasized the product’s role in wiping tears, offering comfort during sickness, and sharing moments of joy.
03
The Solution
A highly engaging and humorous social media campaign that increased brand visibility and strengthened emotional connections with the audience.
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