Project
erke
ERKE, a leading sports brand in China with extensive R&D, production, and sales capabilities, operates over 7,000 mono-brand stores globally and employs more than 30,000 people. To support the brand’s launch in Lebanon, a comprehensive social media and street awareness campaign was developed, ensuring a strong and impactful market introduction.
role and engagement
01
The project
ERKE, a renowned Chinese sports brand with global recognition, sought to establish its presence in Lebanon. The goal was to create a strong market entry through targeted campaigns that resonate with the local audience.
02
The Approach
Focusing on dynamic visuals, the campaign emphasized active and vibrant concepts to resonate with the energy and lifestyle of the target audience.
03
The Solution
A series of attractive and engaging campaigns were created, for street awareness strategies. These campaigns showcased ERKE's products in a lively and compelling manner, ensuring a memorable introduction to the Lebanese market.
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