Project

al sofra

A premium poultry farm in Saudi Arabia, “Al Sofra” specializes in providing fresh, never-frozen chicken to wholesale markets and restaurants. The brand emphasizes its dedication to quality and freshness, ensuring every customer experiences superior poultry products.

role and engagement

The project

Create a compelling brand name and a cohesive brand identity, including a logo and packaging design, to emphasize the commitment to delivering fresh, never-frozen poultry to wholesale markets and restaurants. The identity should convey quality, freshness, and reliability, resonating with both wholesale buyers and restaurateurs.

The Approach

We aimed to create a brand identity that emphasizes freshness while exuding a sense of royalty and luxury, ensuring the product stands out on shelves. The use of black conveys sophistication and premium quality, while red symbolizes freshness, passion, and energy—key attributes for the brand.

The Solution

We created a bold brand identity with a logo featuring the Arabic word “Al Sofra,” designed as a proud rooster atop the letter “O,” symbolizing freshness and quality. The elegant packaging, paired with a black-and-red color palette, highlights the farm’s commitment to premium poultry, ensuring a professional and eye-catching presentation.

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