Project

Bank Saudi Fransi - BSF

Bank Saudi Fransi’s internal awareness campaign underscores its commitment to integrity and security. By encouraging employees and clients to report suspicious behavior, the initiative aims to create a safer and more transparent organizational environment. Portable Talents, in partnership with AD-Council, delivered a creative and impactful visual solution to support this mission.

role and engagement

01

The project

Bank Saudi Fransi launched an internal awareness initiative to promote the reporting of suspicious activities among employees and clients, reinforcing a culture of vigilance and compliance.

02

The Approach

Portable Talents conceptualized and developed a compelling visual identity for the campaign. The team designed three distinct visual campaigns tailored for internal distribution, ensuring alignment with the bank’s messaging and objectives.

03

The Solution

The result was a cohesive and engaging series of visual campaigns that effectively conveyed the importance of reporting suspicious behavior. The designs resonated with the internal audience, fostering a proactive approach to safeguarding the organization.

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