Project

Mitsubishi Motors

Mitsubishi Motors Corporation is a Japanese multinational automobile manufacturer headquartered in Minato, Tokyo, Japan. In 2011, Mitsubishi Motors was the …

role and engagement

01

The project

Portable Talents, in collaboration with AD Council, was tasked with creating four visual concepts for Mitsubishi Motors in Saudi Arabia. The goal was to explore adventurous and innovative options that resonate with the brand’s audience, highlighting Mitsubishi’s commitment to reliability and cutting-edge automotive solutions.

02

The Approach

We focused on blending creativity with strategic insight to develop concepts that captured the spirit of adventure and innovation. By understanding the unique needs of the Saudi market, we crafted visuals that showcased Mitsubishi Motors’ vehicles as both dependable and exciting, appealing to a wide range of customers.

03

The Solution

The four visual concepts successfully highlighted Mitsubishi Motors’ adventurous and innovative identity. These concepts not only reinforced the brand’s market presence but also resonated deeply with the Saudi audience, strengthening Mitsubishi’s reputation as a leader in the automotive industry.

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